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Selling a property in Italy in 2025
To help you sell your home in Italy we've put together a guide to give an understanding of the current market conditions. Before getting started, it's important to be aware of how the Italian property market is performing and the key trends influencing it today.
Key Trends & Market Overview
- Italy’s property market in 2025 remains stable overall, with modest national growth of around 2–3% year-on-year after a strong post-pandemic rebound.
- Demand is increasingly regional: northern and central Italy are seeing steadier price movements, while rural southern areas remain more affordable but slower-moving.
- Mortgage lending has tightened due to higher interest rates, slightly reducing domestic demand, though foreign buyers continue to provide strong support.
- Urban centres such as Milan, Florence, and Rome have shown resilience, driven by business, education, and tourism-linked housing demand.
Regional / Segment Variations
- Major city markets:
- Milan: €5,000–8,000/m² for central zones, steady annual growth of ~3%.
- Rome: €3,000–6,000/m² depending on district; stable demand for renovated homes.
- Coastal and lifestyle regions — Tuscany, Liguria, Puglia, and the Italian Lakes — continue to attract foreign buyers seeking second homes.
- Southern Italy and rural areas (Calabria, Sicily, Abruzzo) offer great value — often under €1,000/m² — but liquidity and transaction times are slower.
- Luxury segments, particularly in Florence, Lake Como, and the Amalfi Coast, remain internationally driven with limited supply.
Demand Drivers
Current demand in Italy is shaped by both international appeal and shifting domestic preferences:
- Foreign buyers: Northern Europeans, Americans, and British buyers remain highly active, particularly in Tuscany, Umbria, and coastal zones.
- Lifestyle and remote work: Post-pandemic relocations continue, with demand for rural and semi-rural homes that allow home-working and tourism potential.
- Renovation opportunities: “1-euro home” schemes and affordable rural stock attract interest, especially from younger international buyers.
- Tourism and rental income: Holiday rentals remain a key driver in Tuscany, Amalfi Coast, and the islands (Sardinia, Sicily).
- Energy efficiency focus: Buyers prioritise renovated or A/B-rated energy properties due to rising utility costs and eco-incentives.
Risks & Considerations
- Regional variation: Property market performance varies widely — oversupply in small rural towns versus scarcity in prime cities and resorts.
- Bureaucracy and process: Italy’s legal and administrative steps can be complex; ensuring correct documentation is crucial.
- Energy efficiency rules: Renovation standards and green certification affect valuation and mortgage eligibility.
- Tax and transaction costs: Buyers factor in high closing costs (often 9–11%) which can influence negotiation margins.
- Liquidity: Selling times in rural regions can extend beyond 12 months depending on price and location.
Implications for Sellers
- Set realistic prices: The market rewards competitive pricing — buyers are informed and patient, especially in non-prime areas.
- Highlight renovations and certifications: Energy-efficient and move-in-ready homes sell significantly faster and command premiums.
- Emphasise lifestyle factors: Sea views, heritage features, and proximity to transport or attractions remain key value drivers.
- Prepare paperwork: Ensure cadastral plans, energy certificates, and property titles are current before listing.
- Market internationally: English-language listings, professional photography, and detailed descriptions are essential for reaching foreign audiences.
- Expect negotiation: Buyers often negotiate 5–10% below asking, especially in rural and mid-market properties.
Latest Listings in Italy
Lazio > Poggio Mirteto
€420,000 3 bed
A renovated two-story farmhouse with three accessory buildings, surrounded by 350 olive trees and set on 5 hectares of land, including vegetable gardens and an orchard.
Liguria > Pietra Ligure
€750,000 60m²1 bed
This penthouse comes with a 60 sqm terrace, five-person jacuzzi, and private swimming pool. A parking place and box auto are available.
Abruzzo > Capestrano
€60,000 200m²2 bed
A typical country house in Capodacqua requiring renovation, potential for two separate dwellings, with over 100 sqm garden and a 40 sqm terrace.
Lazio > Sacrofano
€1,150,000 10000m²5 bed
The property is a 380sqm casale with an 80sqm porch, surrounded by woods and includes a cave and pool with a changing room.
Premium Listing
Lombardy > Parzanica
€550,000 90m²2 bed
A property with a wooden panorama fireplace, smart home technology, underfloor heating, air conditioning, and a Bang & Olufsen multiroom system.
Le Marche > San Ginesio
€570,000 100m²2 bed
The stone house comprises two bedrooms, a bathroom, sitting room, kitchen, loft space, original pizza oven and view of Sassotetto ski slopes.