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Selling a property in Thailand in 2025
To help you sell your home in Thailand we've put together a guide to give an understanding of the current market conditions. Before getting started, it's important to be aware of how the Thai property market is performing and the key trends influencing it today.
Key Trends & Market Overview
- Thailand’s property market in 2025 continues its steady recovery, supported by a strong tourism rebound and returning foreign investment.
- Condominium sales in Bangkok and major resort regions are rising again after a subdued 2023–2024, with national prices up roughly 4–5% year-on-year.
- Demand is led by both domestic buyers seeking affordable urban housing and international investors targeting holiday and rental properties.
- Developers are focusing on mid-range and resort-style projects, with emphasis on sustainability and lifestyle amenities.
Regional / Segment Variations
- Bangkok: Condo markets remain active, averaging around ฿120,000–180,000/m² in central zones; suburban housing sees rising domestic demand.
- Phuket and Koh Samui: Resort markets have revived strongly — high-end villas often exceed €3,000–5,000/m² equivalent, driven by luxury tourism and expatriate buyers.
- Pattaya and Hua Hin: Moderate recovery with steady rental yield potential; foreign interest rebounding post-pandemic.
- Northern Thailand (Chiang Mai): Growing appeal among retirees and remote workers, with lower prices averaging €1,000–1,800/m².
Demand Drivers
Several key factors continue to shape property demand in Thailand:
- Foreign buyers: Chinese, Russian, European, and Middle Eastern investors remain active, particularly in resort and urban condominium sectors.
- Tourism rebound: Visitor arrivals have nearly returned to pre-pandemic levels, boosting short-term rental and hospitality-linked housing demand.
- Remote work and retirement: Thailand’s affordable lifestyle, digital visa programs, and healthcare quality attract long-stay professionals and retirees.
- Infrastructure expansion: Projects like the Eastern Economic Corridor and high-speed rail improve access to key regions, stimulating regional development.
- Currency and cost advantages: Competitive pricing relative to Western and other Asian markets continues to attract investment buyers.
Risks & Considerations
- Foreign ownership limits: Condominiums allow foreign ownership up to 49% of total units; houses and land generally require Thai ownership structures.
- Legal and visa rules: Buyers should ensure correct legal advice on title types (Chanote, leasehold, company ownership) and long-term stay options.
- Oversupply risk: Some urban condo markets, particularly mid-range Bangkok units, face high competition and rental pressure.
- Climate and insurance: Flood risk and coastal storm exposure are increasingly factored into valuations and insurance premiums.
- Exchange rate volatility: Currency fluctuations can affect both foreign demand and resale pricing.
Implications for Sellers
- Price realistically: Buyers are informed and compare widely — competitive pricing helps avoid long marketing periods.
- Highlight investment potential: Emphasise rental yields, location quality, and tourism appeal for international buyers.
- Ensure documentation clarity: Provide clear proof of ownership, condominium quota status, and title deed (Chanote).
- Promote lifestyle and amenities: Resort-style living, proximity to beaches, and access to healthcare and transport are strong motivators.
- Market internationally: Listings in multiple languages and professional visuals are vital for reaching global audiences.
- Expect negotiation: Buyers often expect flexibility; transparent pricing and updated valuations build confidence.